Consumer Product Events
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Alyson Dutch | Chief Strategist, CPG Launch Maven
Since she was a puppy, Dutch has been fascinated and immersed in the world of product publicity and cross-platform marketing. Thirty years later, she is a sought-after CPG launch pad specialist with a keen x-ray vision for positioning products squarely into the hearts and pocketbooks of target consumers. As head of Malibu-based Brown + Dutch Public Relations since 1996 and do-it-yourself matchmaker for products and press, Consumer Product Events (est. 2009), Dutch is also the author of the PR Handbook for Entrepreneurs and writes about product marketing for The New Economist, Inventors Digest, Small Business Digest, and others. She has worked with celebrities from Elton John to the Beach Boys, produced a “Plant vs. Animal Protein Challenge” clinical trial for a plant protein company with 11 UFC fighters and publicized Swatch’s new chip technology with Olympic snowboarding legends. With Shaquille O’Neal, she launched an anti-snoring device called Zyppah and rolled out a Mediterranean diet food franchise with surfing legend Kelly Slater. Over the past 23 years, she’s spent her spare time as an EMT ski patroller, climbing high altitude mountains, on her bike and drinking ‘09 brunellos when she gets home.
Favorite Reads: Power vs. Force (Dr. David Hawkins), because it quantifies how every act, thought and choice we make adds to a permanent mosaic in the universe. The Way of the Superior Man (David Deida) because it shows us the unstoppable forces of yang and yang why and why polarity brings happiness in relationship. Lastly, Ralph Waldo Emerson’s On Self Reliance essay – because it taught me true responsibility (and it’s insanely poetic).
Most Memorable Childhood Products: Velveeta! Lemonheads, Grape flavored Kool-Aid,
If You Invented a Product What Would it Be? Something OEM or private label, hands down.
Most Cherished News Story of All Time? Nelson Mandela being released from jail (and having the honor of working in South Africa with the Mandela family and Hollywood during the fall of apartheid). And, of course, every story we’ve ever placed for our clients.
Macy Harrell | Publicist
Macy Harrell is a media relations specialist who has spearheaded successful marketing and PR campaigns in the lifestyle, health and beauty categories. She’s gained a reputation for helping brands find their story and tell it to the media. Her diverse skill set includes public relations, influencer marketing, production management, creative direction, branding and social media. Macy has garnered publicity in publications like The Dr. Oz Show, Allure, Marie Claire, Today Show, People Magazine and more. Her diverse portfolio includes Shaquille O’Neal’s health campaign with Zyppah and the esteemed Dermatologist Dr. Nazanin Saedi. Some of her clients have included: Sleep Well Consultants, Givaudan, DEFY Lingerie, Cutera Aesthetic Lasers, Dermatologic Cosmetic Laboratories, Smarter Toddler and Woombie.
Favorite Read: The Magic of Thinking BIg by David Schwartz
Most Memorable Childhood Products: Skip-it or good old double dutch rope!
If You Invited a Product, What Would it Be? Nuh uh - Not without an NDA ;)
Most Cherished News Story of All Time: Obama winning the 2008 election. I wrote a front page story on it in my school newspaper.
Nadine Hanley | Senior PR Coordinator
Originally from Manchester, England, Nadine Hanley is the operational, marketing and event tactics backbone of the agency. As every publicist should be, she is a lover of storytelling, also providing creative social media and graphic elements for our client’s campaigns. A PR major from Pepperdine University, Nadine has spent time in the music PR space working in offices in London, UK and Lausanne, Switzerland. Nadine has a keen eye for detail, is the maven of client reporting, editing and ensuring that our clients forward-facing materials convey the strategy set forth. Nadine’s creations have starred in a national social campaign for NBA All-Star Shaquille O’Neal, she has organized magazine launch parties for top tier influencers, and solicited speaking engagements in the health, food and marketing sectors.
Favorite Read: It's a tie between The Count of Monte Cristo by Alexander Dumas and Edith Wharton's The Age of Innocence
Most Memorable Childhood Product: Everyone loved Barbie growing up, I was really into Bratz Dolls; they're like the "bad girls" of the doll industry.
If You Invented a Product, What Would it Be? Eyeglasses windscreen wipers... Growing up in rainy England with glasses is a terrible feat, they're constantly covered in rain! So, I propose they make miniature versions of the wipers on your car for your glasses so you can see.
Most Cherished News Story Of All Time: Obama winning the presidency in 2008. I am a first-generation college student in my family. I was on a college tour in San Diego when we find out the news. That evening my mom said, "We're watching history being made... You'll make history one day." Such an exciting time.
Khourin Wilkins | Head Sherpa NYC
A creative talent that loves working to making things and people beautiful, Khourin Wilkins currently works for a non-profit advocating for underserved populations by applying great strategy and creativity. Khourin's experience lies in consumer marketing and business development. A recent graduate from Parsons The New School for Design's MS program in Strategic Design and Management, Khourin plans to become a consultant for small minority owned businesses.
Most favorite read: Anything by Jhumpa Lahiri and Malcolm Gladwell. My favorite sites are Business Insider and The Huffington Post. I love listening to NPR and WNYC, I also love TED Talks.
Most memorable childhood product I loved Hubba Bubba bubblegum tape
If you invented a product, what would it be? I can't think of anything that hasn't been done, but I would invent a better education system for children in poor communities locally and globally.
Most cherished news story of all time. When Barack Obama won his first election
Amanda Tolbert | Product Scout
A Southern petting-loving product scout from Atlanta, Amanda has been in the advertising business throughout her career spanning 26 years. For Harmonix, she created a Rock Stars Playing Rock Band at the legendary Whisky A-Go-Go, developed the destination of Puerto Rico for Delta Airlines and worked with consumer brands from AT&T to Toyota. Tolbert has worked with consumer magazines such as Reader’s Digest, digital press, and business-to-business entities, created and sold sponsorships and provided business development in the film and music industries and luxury travel for Ritz Carlton and the worlds’ of healthcare and music. In her spare time, she has a huge heart for animals and rescues the downtrodden four-leggeds to ensure they have a happy home. She is one of the original product scouts at Consumer Product Events when the company was hatched in 2009.
Most Favorite Read: The Giving Tree by Shel Silverstein
Most Memorable Childhood Product: Big Wheel
If You Invented A Product, What Would It Be? A homing device for lost animals to ensure they never lose their family.
Most Cherished News Story Of All Time: Princess Diana marrying Prince Charles and watching it on TV very early in the morning.
Pamela Goodman | Product Scout
Also a Southern belle from Atlanta, Pamela is a fashionista and brand lovers through. She started her career as a high fashion model and became a walking encyclopedia for the House of Chanel. During her career, she has worked with every major fashion house from Burberry to St. Johns and represented brands from Stetson, Gillette, Coravin, Arte Italica to Nespresso. Always filled with productive marketing ideas, Pamela designed and developed a branded Mint & Candy Division for Old Navy, Neiman Marcus and Ben & Jerry’s. Pamela is highly connected in the Vegas hospitality market where she brought private label bathrobes into the Wynn, Bellagio, and Ritz Carlton and Four Seasons in Pebble Beach. She has worked in direct brand development, been a brand ambassador and as such as amassed a vast amount of personal relationships, all of which she cherishes. In her spare time, she collects Madame Alexander dolls, and has since she was a girl. Today, her collection numbers over 433; all still in their original boxes.
Most Favorite Read: The Wizard of Oz and Gone with the Wind
Most Memorable Childhood Product: Madame Alexander dolls
If You Invented A Product, What Would It Be? Cashmere seats in cars.
Most Cherished News Story Of All Time: I love to see who is becoming the next designer of the biggest fashion houses. All the changes in the last decade have been stunning and so cool. Karl Lagerfeld leaving us was a big part of history.