From the moment she left high school, Alyson Dutch knew she’d be in the marketing business - and it only was due to her family’s arm-twisting that she landed an education in advertising before setting out into the wild world of public relations. Today, the product launch PR specialist has an uncanny knack for extracting the most newsworthy aspects of any product. And, oddly enough, she sees everything from personalities, pet acupuncture and high tech services to eco-luxury hotel properties as “products.” Her superhero level x-ray vision for this was developed by a high flying and adventurous career that started in her native Los Angeles at the famed Rogers & Cowan Agency. Somewhere along the way, she arrived on the Paramount lot where she scandalously absconded with job requisitions that led to providing the publicity for the Miss Universe, USA and Teen USA Pageants for CBS-TV, several trips around the world (and a few to Wichita).
Dutch became an international specialist, working in cities from Taiwan to Bangkok, a highlight of which was in South Africa representing Sun City during the fall of apartheid. When the internet was still young, she was the first to book talent for online "celebrity chat rooms" for AOL and Oldsmobile. Since then, she has touted the newsworthy attributes of clients such as Mrs. Fields Cookies, Tokyo Coca Cola’s Green Tea Terrace, Perrier Jouet, Taittinger and Mumm Champagnes, Metabolife, Swatch, the legendary Beach Boys, an actress who designed a bra to eliminate back fat and even fingertip toothbrushes.
At the helm of Brown + Dutch Public Relations since 1996, Dutch authored the ‘PR Handbook for Entrepreneurs’ in 2008 and launched Consumer Product Events the following year. Just for fun, she even wrote a book called ‘The Pageant Diaries: Confessions of a Beauty Pageant Publicist,’ and, more seriously, is also working on the story of her father's life, "Poopsie," a Hungarian holocaust survivor.
Dutch is as straightforward, genuine and savvy as they come. She is just as adept at handling snowboarders as dignitaries, CEO’s and stars. She possesses an innate knowledge of how to position companies, people, and products to gain a specific objective, whether it be to attract economic investment, find distribution, or handle a public relations crisis. Her passion for her work drives her to apply her knowledge in a creative, yet methodical manner. In addition, she has a keen understanding of the cultural sensitivities that rule the marketplace and knows how to command the media’s attention.
In her spare time, she can be found skiing on the steepest terrain that scares her friends, while balancing a glass of French Bordeaux in a proper Reidel glass, of course. She has a penchant for fast cars, yellow Labradors and the love of her life, Peter.
